Overview
Real estate businesses lose deals when inventory, leads, and field teams live in separate tools. Buyers and tenants expect searchable listings and responsive follow-up. REPLA builds portals and internal systems that connect marketing sites to operations so units, clients, and agents share one source of truth.
Sector challenges
- Listings and lead data trapped in spreadsheets or WhatsApp threads
- Public websites that cannot sync availability or pricing rules
- Agents in the field without a reliable mobile inventory path
- Duplicate unit records across brokerage and developer systems
- Slow handoff from inquiry to viewing to contract draft
- Owner and investor portals missing payment or statement history
- Marketing campaigns that cannot attribute leads to listings
- Document packs for KYC and contracts scattered across drives
Solutions we build
- Property listing and search portals
- Brokerage and developer corporate websites
- Internal CRM-style deal and inventory applications
- Agent and field mobile apps for listings and visits
- Owner, tenant, and investor self-service portals
- Lead capture and attribution across campaigns
- Document vaults for contracts and property packs
- Map-based inventory and project visualizations
- Integrations with payment and messaging providers
Key product features
- Structured listing attributes with media galleries
- Saved searches and alerts for buyer preferences
- Visit scheduling and agent calendar coordination
- Pipeline stages from lead to reservation to closing
- Commission and split tracking for brokerage teams
- Project and phase inventory for developers
- Tenant request ticketing for property managers
- Multi-language listing content for regional markets
- Role permissions separating agency, developer, and admin staff
AI & automation
AI helps real estate teams match buyers faster and reduce listing admin — while agents and managers stay accountable for pricing and advice.
- Recommend listings from buyer preference and behavior signals
- Draft listing descriptions from structured unit attributes
- Prioritize hot leads based on engagement and response patterns
- Extract key fields from uploaded contracts for staff review
- Cluster similar units to spot pricing or amenity gaps
- Chat assistants for project FAQs on public portals
Technologies
- Next.js
- React
- TypeScript
- Node.js
- PostgreSQL
- Flutter
- AWS
- Docker
Why REPLA for this industry
- — We connect marketing sites to real inventory — not brochure-only websites
- — Field mobile tools are designed for agents who work between appointments
- — Deal pipelines reflect how brokerages and developers actually close
- — Owner and tenant portals reduce repetitive status calls
- — Map and media-heavy UX stays performant on public listing pages
- — Bilingual listing and portal experiences for regional property markets
Related services
FAQ
Yes. We typically treat the public portal and internal inventory/CRM as one product so availability and leads stay synchronized.